Sometimes marketing just feels…blah. Another Facebook update. Another updated business card. Another newsletter that you wonder who’s even reading. A great way to spice up your marketing efforts is to go …
Pitch + Premise = Spine
Maybe you first heard of the “story spine” from Stanley Williams’ book, The Moral Premise. But I actually thought of the concept all by my lonesome the winter of 2011 …
Don’t be overwhelmed: A game plan of what to do after a writers’ conference!
Are you home from the ACFW conference? Finally unpacked? I hope you came home filled with encouragement and new ideas on how to make your writing breathtaking. I came home to a clean …
Build Your Tribe, Part Four: Why They Wait
I’m a member of Amazon’s tribe. I literally get hundreds of emails each and every day, and yet, the one I scan looking for is the Daily Free Kindle Books …
One Thing Marketing: The 2nd Visit=80% rule
In my day job as part of a fundraising team for a large nonprofit, we have two big goals: acquisition and retention. I know, sounds exciting, yeah? But I promise …