One Thing Marketing: Pieces of a Marketing Plan Part 2

We’re taking a look at the various pieces to include in the marketing portion of your novel proposal. Last time we talked about including a brief intro to your marketing plan and then a list of publications. If you missed it, you can check it out here.

Today, we’ll cover two more sections: Media Appearances and Networks.

Media Appearances

Following the Publications section of my proposal’s marketing plan, I included a list of all the local TV and radio stations at which I’d seek out coverage. I had a little bit of an advantage here because in my day job I work with the media quite a bit. But simply showing your potential agent or publisher you’re informed about your local media and willing to make an effort at grassroots is just plain smart.

One Thing Marketing: Pieces of a Marketing Plan – Part 1

It’s time to talk marketing plans!

And specifically, the marketing plan you’ll need to include in your proposal when you get ready to submit it to an agent or editor. I’ve seen marketing plans anywhere from a few paragraphs to a few pages. I tend to be in the two-page range myself. I think it’s important that we show agents and editors we understand the importance of building a platform and marketing our books.

For the next couple months in these “One Thing Marketing” posts, we’re going to look at the components of a marketing plan. By the time we’re done, if you follow along you should have a good start on your own marketing plan. Let’s get started…