One Thing Marketing: Pieces of a Marketing Plan – Part 1

It’s time to talk marketing plans!

And specifically, the marketing plan you’ll need to include in your proposal when you get ready to submit it to an agent or editor. I’ve seen marketing plans anywhere from a few paragraphs to a few pages. I tend to be in the two-page range myself. I think it’s important that we show agents and editors we understand the importance of building a platform and marketing our books.

For the next couple months in these “One Thing Marketing” posts, we’re going to look at the components of a marketing plan. By the time we’re done, if you follow along you should have a good start on your own marketing plan. Let’s get started…