Finding a focus for your blog is really the hardest part of blogging. And it should fit in with what you share on social media.
It’s easier for non-fiction writers to find a focus, because they’re usually drawn to write about topics they’re passionate about.
For fiction writers, it’s the stories and characters that grab our attention. We may include topics, but that’s not our focus. It’s also not possible to characterize our readers in a topical manner. For example, not all readers of suspense drink coffee and love to ride roller coasters. Suspense readers come in every shape and size, with interests from motorcycle riding to cats.
Beyond that, unless we’re already famous novelists, we’re going to get very few followers just because we’re authors. So we have to find another way to connect with our audience.
So what’s a writer to do?
We must write about something we’re passionate about. Perhaps it’s travel, motorcycle riding, history or even knitting.
When I choose a topic, I don’t hide the fact that I’m a writer, but that isn’t my focus. Then, as the blog following grows, my name comes up more and more often. My loyal blog followers are happy to share my writing successes and my platform builds.
One MBT team member who has had great success with this is RITA nominee, Beth Vogt. She loves quotes, and she loves photography. So she’s built her blog around that. Here’s a link so you can see how she has made this work. http://www.bethvogt.com/blog/
There are lots of successful blogs by authors throughout the blogging universe, too many to name. I recommend you take a look at what your fellow authors are doing and let their creativity inspire you!