If writing time continues to get crowded out by other demands, then ask God if this is the right season for you, or if you need to take a writing break.
One Thing Marketing: Pieces of a Marketing Plan – Part 1
It’s time to talk marketing plans!
And specifically, the marketing plan you’ll need to include in your proposal when you get ready to submit it to an agent or editor. I’ve seen marketing plans anywhere from a few paragraphs to a few pages. I tend to be in the two-page range myself. I think it’s important that we show agents and editors we understand the importance of building a platform and marketing our books.
For the next couple months in these “One Thing Marketing” posts, we’re going to look at the components of a marketing plan. By the time we’re done, if you follow along you should have a good start on your own marketing plan. Let’s get started…
Extreme Book Makeover: Help! I think my plot is boring!
I have to admit, I’ve never met an aspiring author who has said their plot is boring. Usually, what I get is a detailed waxing of the story, without any major explosions except the ones happening inside the author’s head. And lest you think I’m harsh, I’ve often been one of those authors! You know if you are boring someone, however, if they keep smiling at you while glancing away, or better, nodding, sighing and saying, “Wow! All that in one book?”
I was mentoring an aspiring author this weekend, and she said…well, why is my book different from every book out there? My answer: because she is different, and her voice is different, so she will tell her story differently.
But that still doesn’t make it sellable.
Sellable books come in two categories: High Concept and Low Concept.
Don’t Sacrifice the Gift
When I was in high school, my brother ran cross-country on our high school track team in Florida. On the opposite side of the country, one of the most incredible runners of all time, Steve Prefontaine, was breaking all track records while running track for the University of Oregon.
Under the ground breaking coaching of Bill Bowerman (founder of Nike), Steve ignored personal pain and agony in order to get faster. When asked why he would put his body through such brutality, Steve answered, “To do less than your best is to sacrifice the gift.”
Though Bill Bowerman went on cobbling shoes for his runner and later founded Nike, on May 30, 1975, Steve “Pre” Prefontaine was tragically killed in a car accident. But one thing’s for sure, he left it all out on the track. There was not a race inside him that day he’d left unraced. Not an ounce of running energy left unexpended.
You have a gift as well.