Two weeks ago we talked about the first five tips I picked up along the way as I planned for my very first book launch party. The party was a blast! You can check out Part 1 here. Five more event marketing tips coming at ya today:
6) Give people the opportunity to stay connected after the party
Something like a launch party or book signing can be a great one-time interaction between you and readers, but how much better is it if you can find a way to stay connected after the party? I mentioned in Part 1 that I did a pretty big giveaway as part of my launch party. We had five grand prizes, worth about $25 a piece. In order to enter, though, people had to sign up for my newsletter list. I now have an avenue for staying in touch with these readers.
Other ways you could stay connected: Send a “thanks for coming” eblast to attendees, give them an incentive to visit your website after the party, post party photos on Facebook and invite attendees to tag themselves, etc.
7) Collect information
Going along with that last tip, because your attendees cared enough to come out to your event, they’re people you’ll want to consider for future launch teams or other book promotion opportunities. So don’t miss this chance to data-gather. Collect names and email addresses, for sure!