You’ve heard the term “perfect storm,” right? Just so we’re all on the same page, let me define it for you: a perfect storm is a particularly bad or critical state …
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I’m a writer. While this statement is sometimes up for debate in my head, I put words to paper, which words eventually become books, studies and, most recently, fiction. Therefore, …
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Have you ever gotten lost in your writing? So wrapped up in the words that time flew by without notice? Most of us creative-types have probably experienced this at one …
Weekly Spark: Ron’s Big Fat Marketing Secret
It’s okay to be a slacker. Honestly. I want you to take a deep breath. Relax. And close your Facebook, twitter, Google+, and Instagram apps. It’s okay. I promise that …
Learning By Reading
I found a book that looked interesting to me on Barnes & Noble’s site.
A story set in the ’30s and had some element of football in it. So I downloaded it.
Devoured it. The story captured me. The writing… I didn’t spend half my time rewriting the sentences in my head or pondering why the character was acting without proper motivation.
I told Susie, “You have to read this book!”
And, as it was set in the ’30s and had football element to it, she was keen to give it a go.
Two days later she emails. “I’m mad at you! I stayed up until 2:00 a.m. reading that book.”
By now, I’m dying to talk to her about it because it had some fascinating elements. But she halted me from gushing on and on until she finished.
THEN, we had a long talk, breaking it down, decided what worked, what didn’t, why we liked it, how we could learn from this author.