By Michelle Griep, @MichelleGriep Sales numbers are the bane of every writer. When books sell like hotcakes, life is good (assuming of course that hotcakes are in demand). But when …
Be Our Guest … Blogger, That Is
by Beth K. Vogt, @bethvogt I was Instant Messaging with a writer-friend the other day while she was working on a blog post – and she wasn’t enjoying it. At all. …
Marketing in Your Playground by Ron Estrada
When blogging first hit the scene, it was a goldmine for authors. Start a blog and watch your traffic explode! Flash forward two weeks: there are a bazillion blogs out …
Weekly Spark: Ron’s Big Fat Marketing Secret
It’s okay to be a slacker. Honestly. I want you to take a deep breath. Relax. And close your Facebook, twitter, Google+, and Instagram apps. It’s okay. I promise that …
One Thing Marketing—Why You Need a Marketing Budget…or Two—Part 1
ideasparking If you’re going to get serious about stepping up your author marketing and platform-building strategies—whether pre-pubbed or pubbed—then the savvy thing to do is budget. Now I’m no Dave …