Help! How do I make my reader care?

I sat on the tarmac on my way to Florida for five hours last week (#IloveMinnesotaweather), and while we were waiting, I stirred up a conversation with my seatmate.

“What do you do for a living?”  I asked.

“I break into building to check their security.”

#Cool!

Poor guy suddenly discovered the dangers of sitting next to a novelist. By the time the plane took off, we’d plotted a story about a man living two different lives – a spy living in suburbia, posing as a regular guy.

Then came the moment when we had to figure out the first scene.  “We need to make him relatable,” I said to 24B.  “Someone who the reader can relate to.”

“Why?” 24B asked. “He’s not a regular guy.”