What is an Extreme Book Makeover?

I remember the first time I got feedback on a story I’d written.

“Overwriting.” “Flat characters.” “Unbelievable plot.” “Doesn’t draw me in.”

I stared at the rejection letter, baffled. (While wiping my tears). I hadn’t a clue how to decipher the words on the page – let alone fix my story.

But, if I wanted to be published, I had to figure it out. So, I “unpacked the criticism” as my friend literary agent Chip MacGregor would say and learned how to give my writing – and my books – an extreme book makeover.

I love Extreme Home Makeover. I know it’s off the air now, but I used to be glued to it, curious how these professionals would tear down and rebuild a home to suit a family’s needs. They assessed each problem, got a vision for the project and worked in their skill area to create an Aha! Effect.

This is the task facing every aspiring (and published!) author. We must learn to step back from our stories, look at them with a critical eye, figure out what a good manuscript looks like, and then use our unique voice to make that happen.

But how does an author look at their book objectively and give it a makeover?

This year on the Monday MBT blog, we’ll be covering the 5-Step process of an Extreme Book Makeover.

One Thing Marketing: When to take a marketing break

This blog series is all about marketing. But is it ever okay to take a mini marketing hiatus?

You bet.

In fact, sometimes it’s more than okay. Sometimes it’s just plain smart.

When should you take a marketing break?

1) When you’re spending more time marketing than writing.

This is always a no-no. You’ll hear experts give all ranges of ratios and percentages about how much time you should spend marketing versus writing. And feel free to go with the ratio of your choice. But I don’t think you’ll ever hear someone tell you to spend MORE time marketing than actually writing. (That is, unless you’re in that 2- to 3-month window around a book release. In which case, just ignore this. 🙂 )

If you’re spending way, way more time marketing than writing, your writing may be suffering. So take a break. Whether for a couple days or a couple weeks, you need to reevaluate how you’re spending your time and come up with a plan to make sure marketing isn’t overshadowing your writing. After all, without good writing, you don’t have anything to market.

Keep on writing, keep on writing

I wrote a novella last week. 31, 160 words. That’s over 5K a day. Now, here’s what we all have to keep in mind – many of these words will have to be rewritten or deleted. I will have to go scene by scene and make sure I’ve inserted storyworld, and the 5 Ws to anchor the scene. I’ll have to ask what the main emotion of the scene is, and how to strengthen it. I’ll have to tighten my writing, make it clearer, make sure I’m not overwriting.

I’ll have to make sure I am telling the story between the quotes, and that I am wrapping up my dialogue with the right meaningful action and body language, adding zingers.

And, I’ll have to make sure I all the ingredients of the Scene Tension Equation.

All these things are in my brain as I’m writing, trust me. But, if I want to forget ahead and give myself something to work with, then I have to be like Dori in Finding Nemo.

Don’t look back. Forget everything but my goal….reaching the end. (or, P Sherman, 42 Wallaby Way)

But how do we keep that focus? I know it can be hard, because even in the middle of a scene you suddenly think: WAIT! I just came up with something BRILLIANT and I need to add it into chapter 3!

One Thing Marketing: Team Up!

What makes almost any task a little easier?

Help! 🙂

That’s why combining forces with other authors or industry peeps is such a good idea when you’re working to market your books. We all have different spheres of influences, networks and contacts, friends and fans on social media. Cross-promotion and joint marketing efforts make SO much sense.

Here are a few ways I’ve teamed up with others recently:

1) I found release buddies. I checked out a few authors who had books coming out around the same time as mine. We tossed around a variety of ideas for joint giveaways, blog appearances, videos and more.

2) I’m in an author group that just this week began talking about ways to promote our books when we’re in between releases. We’re chatting about finding some way to work together to cross-promote in not-as-busy seasons.

3) Three friends and I formed a small marketing team and SO many of the ideas for my release promotions came from their brainstorming!

4) Two other authors and I all have books in the same genre releasing from the same publisher next spring. We’ve already been emailing ideas about blogs, vlogs and more as we prepare to cross-promote in the coming months.

But what if I’m not published yet?

Feature Fiction Friday Presents: Jill Williamson

This year’s Frasier Contest has come to a close. Congratulations to the Semi-Finalists, and our Grand Winner! In order to have the Frasier each year, we introduce the Judges on our blog. Its our way of giving back a little bit to the published authors who help us help YOU! So lets meet one of the Judges that made it all possible: Jill Williamson, with her new book The Safe Lands: Captives!

Q: Jill, will you tell us a little bit about your story?

A: When eighteen-year-old Levi returned from Denver City with his latest scavenged finds, he never imagined he’d find his village of Glenrock decimated, loved ones killed, and many—including his fiancee, Jem—taken captive. Now alone, Levi is determined to rescue what remains of his people, even if it means entering the Safe Lands, a walled city that seems anything but safe. Omar knows he betrayed his brother by sending him away, but helping the enforcers was necessary. Living off the land and clinging to an outdated religion holds his village back. The Safe Lands has protected people since the plague decimated the world generations ago … and its rulers have promised power and wealth beyond Omar’s dreams. Meanwhile, their brother Mason has been granted a position inside the Safe Lands, and may be able to use his captivity to save not only the people of his village, but also possibly find a cure for the virus that threatens everyone within the Safe Lands’ walls. Will Mason uncover the truth hidden behind the Safe Lands’ facade before it’s too late?