One Thing Marketing: Ten Tips for Event Marketing Part 2

Two weeks ago we talked about the first five tips I picked up along the way as I planned for my very first book launch party. The party was a blast! You can check out Part 1 here. Five more event marketing tips coming at ya today:

6) Give people the opportunity to stay connected after the party

Something like a launch party or book signing can be a great one-time interaction between you and readers, but how much better is it if you can find a way to stay connected after the party? I mentioned in Part 1 that I did a pretty big giveaway as part of my launch party. We had five grand prizes, worth about $25 a piece. In order to enter, though, people had to sign up for my newsletter list. I now have an avenue for staying in touch with these readers.

Other ways you could stay connected: Send a “thanks for coming” eblast to attendees, give them an incentive to visit your website after the party, post party photos on Facebook and invite attendees to tag themselves, etc.

7) Collect information

Going along with that last tip, because your attendees cared enough to come out to your event, they’re people you’ll want to consider for future launch teams or other book promotion opportunities. So don’t miss this chance to data-gather. Collect names and email addresses, for sure!

Some Shameless Storycrafter Retreat Promotion!

Where did the time go? That’s the thought I had as I hung up with an aspiring writer after spending two hours helping her with a novel. We had so much fun brainstorming her book the time slipped away.

I love helping writers find their story. And I’m blessed when I receive feedback like this:

“Something in your approach (all those check points and lists) caused some pieces to click into place that hadn’t before so that I could think better about the process.”

My favorite moment in teaching – when I hear an “ah ha!” or someone looks up at me with a sparkle of understanding in their eyes.

That’s what the MBT Storycrafter’s Retreat is about – helping you unlock your story. Whether you’ve written a handful of stories or are just starting out, we’ll spend a weekend working together to help your publishing dreams and goals come true.

You come with an idea, and leave with a story.

I’m going to brag for a moment on a few of my former attendees:

Mulit-published non-fiction author Beth Vogt showed up thinking that she’d just listen in, pretty sure writing fiction wasn’t for her. After I barred the door and told her to “come to the dark side,” she discovered she had a fiction voice. Look for her 3rd novel with Howard to hit the stands this spring!

Marketing guru Melissa Tagg knew she had a story in her- but she just didn’t know how to untangle it from her brain. She wowed us with her first chapter – and walked away on fire to write. Her first book came out with Bethany House last month!

Social Media Minute—It’s Time to QUIT Social Media!

Yep you read that right.

The Queen of social media is telling you it’s time to QUIT social media.

NOT permanently (thought you were going to get out of it, didn’t you!), but I’m suggesting you take a break periodically, and re-examine your plan.

I used to keep up with social every single day, whether I was home or traveling. But I’ve learned that I can’t sustain a reasonable social media schedule seven days a week, indefinitely. So I’ve given myself permission to have weekends off and to relax when I’m traveling.

I know it sounds scary, but the truth is—it hasn’t hurt my platform at all—as a matter of fact it has helped it. Here’s two reasons why:

My updates are fresher.
I have time to expose myself to new blogs and new people.

It’s About the Journey, Not the Destination

Almost daily I speak to writers who pine for publication. They figure once they get there, they will have arrived. They’ll be where they always wanted to be. Sadly, I also know published authors who look back with an emptiness that haunts them. Why? They were so concerned about the destination of publication, they forgot to enjoy the trip.

It reminds me of a bicycling event in central Florida I rode once. The route took riders right by the space shuttle on launch pad 39-A at Cape Canaveral, as well as the largest known eagle’s nest in the United States. The roadway was cut right through coastal marsh land, providing a natural home for the alligators, snakes and countless water fowl.

At the end of the event, I listened as a group of riders standing close by recounted their trip.