Last week, we began talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We specifically focused on “brand” last week. Today we’re going to talk about bio…what …
One Thing Marketing: Building your BRAND
Susie May here: Marketing your book is an essential part of a author’s job these day. Whether you are a self-publisher or traditionally published, you’ll be expected to market your …
One Thing Marketing: Inside-Out Marketing
Sometimes marketing just feels…blah. Another Facebook update. Another updated business card. Another newsletter that you wonder who’s even reading. A great way to spice up your marketing efforts is to go …
One Thing Marketing: The 2nd Visit=80% rule
In my day job as part of a fundraising team for a large nonprofit, we have two big goals: acquisition and retention. I know, sounds exciting, yeah? But I promise …
One Thing Marketing: Using the ABCs of journalism to market your book
My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain: Accuracy Brevity Clarity When it comes to marketing ourselves and our writing, …