With social media dominating the marketing front these days, a lot of authors don’t give as much thought to publicity through events. And that’s understandable—events take time, money and, well, …
One Thing Marketing—Why You Need a Marketing Budget…or Two—Part 1
ideasparking If you’re going to get serious about stepping up your author marketing and platform-building strategies—whether pre-pubbed or pubbed—then the savvy thing to do is budget. Now I’m no Dave …
One Thing Marketing—Tips on being an “Extroverted Writer” from Agent Amanda Luedeke
Today I’m pumped to have agent Amanda Luedeke with MacGregor Literary as a guest here on the MBT blog. Tuesdays are all about marketing around here…and if there’s anything Amanda …
One Thing Marketing—Market your book from the inside out
Did you know some of the best keys for marketing your book might be hidden right in your book itself? We’re talking today about what I’m terming Inside-Out Marketing…or, turning …
One Thing Marketing—The Whys and Hows of Author Newsletters
If video killed the radio star, did social media kill email? Um, no. Social media might be the cool kid on the block, but email is the reliable neighbor on …