Want to know why some writers already have a following when their first book comes out while others struggle to get noticed? It’s not about being a marketing genius—it’s about sharing your journey while you’re living it. Today, I’m going to show you why starting a simple blog can transform you from unknown writer to someone readers already love. Let’s dive into the power of authentic storytelling!
Understanding Blog Magic
Building an author platform isn’t about becoming a content creation machine—it’s about letting people into your world. Here’s why blogging works:
- Authentic Connection: Readers don’t just want books—they want to know the person behind the stories.
- Search Engine Love: Google rewards consistent, authentic content, making you easier to find.
- Practice Ground: Blogging keeps your writing muscles strong while building your audience.
How I Built My Platform Through Life Updates:
My blog started as simple updates about our missionary life in Russia, family adventures, and writing struggles. I shared everything: the day our son got lost in our big city, my rejection letter blues, and how I juggled writing with homeschooling four kids.
Those weren’t “professional” blog posts—they were just me, being real about life and writing. But readers connected with the honesty. When my books started coming out, I already had people who felt like they knew me personally. They didn’t just buy my books; they recommended them to friends because they were invested in my success.
Your Blogging Formula:
Write about what’s happening in your life as it relates to your writing. Share your struggles, victories, funny family moments, books you’re reading, or lessons you’re learning. Make it conversational, like you’re talking to a friend over coffee.
Easy Blog Post Ideas:
- Your writing routine and how it fits around real life
- Books that inspire your genre and why you love them
- Behind-the-scenes of your current manuscript
- Life experiences that end up in your stories
- Writing challenges and how you overcome them
The One Thing Challenge
This week: Start your blog (WordPress, Blogger, or your website), write your first post about why you started writing, and commit to posting once a month about your writing journey.
Pro Tip: One great story, one great picture. Don’t overthink it! Your blog doesn’t need perfect graphics or professional photos. Authenticity beats polish every time. (I use my newsletters as my blogs—so double duty!)
Remember: Readers buy books from authors they like and trust. Your blog isn’t about proving you’re an expert—it’s about proving you’re human. Share your real life, and watch your tribe grow naturally.
You’ve got this! Go Write Something Brilliant!