In my day job as part of a fundraising team for a large nonprofit, we have two big goals: acquisition and retention. I know, sounds exciting, yeah? But I promise …
One Thing Marketing: Using the ABCs of journalism to market your book
My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain: Accuracy Brevity Clarity When it comes to marketing ourselves and our writing, …
Some Considerations About E-Publishing
Publishing is changing. Some for the good. Some for the worse. But all in all, I feel it’s a grand time for authors to make a way for themselves. I …
One Thing Marketing … Write a Press Release as Compelling as Your Book!
Welcome to this week’s One Thing Marketing where we talk about that “One Thing” you can do this week to build your platform, connect with readers/reviewers and snag some attention …
Passion versus Publishing…which to choose?
I receive a lot of questions from aspiring writers and this one caught my eye. Q: Have you ever had a story that you wanted to write, …