So I kind of love the Allstate Mayhem commercials. You’ve seen them right? They’re hilarious, and the goal: to get you all prepared and insured before mayhem strikes. Well, let’s …
One Thing Marketing: What marketing is…and isn’t.
So, February is sort of a lovey-dovey month with Valentine’s Day and all, so it’s only fitting we continue talking about something I love: author marketing. (If you just groaned …
One Thing Marketing: The Three Bs—Buy In!
For the past couple weeks, we’ve been talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We focused on “brand” two weeks ago and “bio” last week. Today’s topic: …
One Thing Marketing: The Three Bs—BIO
Last week, we began talking about the Three Bs of marketing: 1) Brand 2) Bio 3) Buy-in We specifically focused on “brand” last week. Today we’re going to talk about bio…what …
One Thing Marketing: Building your BRAND
Susie May here: Marketing your book is an essential part of a author’s job these day. Whether you are a self-publisher or traditionally published, you’ll be expected to market your …