One Thing Marketing: Team Up!

What makes almost any task a little easier?

Help! 🙂

That’s why combining forces with other authors or industry peeps is such a good idea when you’re working to market your books. We all have different spheres of influences, networks and contacts, friends and fans on social media. Cross-promotion and joint marketing efforts make SO much sense.

Here are a few ways I’ve teamed up with others recently:

1) I found release buddies. I checked out a few authors who had books coming out around the same time as mine. We tossed around a variety of ideas for joint giveaways, blog appearances, videos and more.

2) I’m in an author group that just this week began talking about ways to promote our books when we’re in between releases. We’re chatting about finding some way to work together to cross-promote in not-as-busy seasons.

3) Three friends and I formed a small marketing team and SO many of the ideas for my release promotions came from their brainstorming!

4) Two other authors and I all have books in the same genre releasing from the same publisher next spring. We’ve already been emailing ideas about blogs, vlogs and more as we prepare to cross-promote in the coming months.

But what if I’m not published yet?

Rachel Hauck, Susan May Warren, My Book Therapy

Ready, Set, Go! NaNoWriMo

Wow, it’s time for National November Writers Month!

Congratulations to those who are participating for the first time. Or the fifth or sixth time!

I’m in. I’ve a deadline February 1 and I need to BIC it. (Butt-in-Chair)

So, what can you do to help your success?

1. Make a plan. What are you going to do with your time? How, when and where are you going to write? Do you need help? Do you need compliance from your spouse, your family, your friends? Work it out!
2. Plan your story. Read this post to get the core basics of planning a story. Not outlining, but planning! It’s very key to use your time wisely and to get some depth to your story.
3. Determination. Just determine this is a go for it month. You will get up early. You will shut off the TV at night. Say “No” to all you can.
4. Get your kids on board. Make them a part of mom/dad’s goal. Give rewards for them helping you achieve your goal. God is a rewarder. Parents should be too.
5. Do not edit. Meaning, do not go back and rewrite or start over. If you change setting, names, from an historical to a contemporary, do NOT go back. Just keep pressing on.
6. Do not be critical. If you have was in every sentence. so what. YOU CAN FIX IT. But get those words on the page.
7. Okay… all that being said, do pause before each session to consider where you’re going. Do pause to try to the best sentence you can.
8. Set a word count. How much do you need to write each day to make 50K. Figure out the days you can’t write and calculate how much you need to get down at each session.
9. Pray. Ask the Lord for wisdom. Daniel 1:17.
10. And Go!! Participate int he challenge. Log your word count. Press on when you’re tired. Do it.

One Thing Marketing: Ten Tips for Event Marketing Part 2

Two weeks ago we talked about the first five tips I picked up along the way as I planned for my very first book launch party. The party was a blast! You can check out Part 1 here. Five more event marketing tips coming at ya today:

6) Give people the opportunity to stay connected after the party

Something like a launch party or book signing can be a great one-time interaction between you and readers, but how much better is it if you can find a way to stay connected after the party? I mentioned in Part 1 that I did a pretty big giveaway as part of my launch party. We had five grand prizes, worth about $25 a piece. In order to enter, though, people had to sign up for my newsletter list. I now have an avenue for staying in touch with these readers.

Other ways you could stay connected: Send a “thanks for coming” eblast to attendees, give them an incentive to visit your website after the party, post party photos on Facebook and invite attendees to tag themselves, etc.

7) Collect information

Going along with that last tip, because your attendees cared enough to come out to your event, they’re people you’ll want to consider for future launch teams or other book promotion opportunities. So don’t miss this chance to data-gather. Collect names and email addresses, for sure!