Well, the title kind of says it all, doesn’t it?

When it comes to marketing, there is SO much advice out there. It’s hard to know who to listen to and what to do and what really works. I mean, sure, I’ve got thoughts. My marketing day job has taught me a lot and I’d like to think I’ve learned a thing or two during my few years in publishing, too.

Really, though, so much of marketing comes down to trial and error…figuring out what works for you.

But I do have on big marketing tip that I think is applicable whether we’re talking marketing via social media or events or speaking engagements or any kind of publicity…and it’s the thing that sets fiction marketing apart from non-fiction marketing. And it’s this:

Be. Fun.

Seriously…be fun. Your primary goal isn’t to be a resource or provide information or play expert.

It’s to draw readers in to your world…both your fictional world and your real life world. Whether you’re interacting on Facebook or trying to come up with publicity materials like postcards or bookmarks or writing an e-newsletter, ask yourself, “How am I making this a fun experience for the person on the other end?”

After all, nobody says no to fun. Except maybe Eeyore. And he’s a fictional donkey, so I don’t think we have to worry about him.

Do you have questions about adding a slice of fun to your marketing efforts? How have you seen other authors “be fun?”