Let’s start out with a definition:
Vlogging [vloging]
Noun: The act of sitting in front of a webcam or other video recording device and talking to the good people of the world wide web.
I know, I know: We’re writers. Most of us prefer working in our pajamas. Sans makeup. So why in the world would we want to get in front of a camera and film ourselves?
Creating videos isn’t for everyone. So if it’s not your cup of tea, that’s okay. BUT I happen to think there are some great reasons to consider adding videos to your author marketing strategies. Here are just a few:
1) As writers, we’re often told the best way to meet and attract an agent or editor is by attending a writing conference. I agree with that. However, at a conference you usually only get fifteen minutes in a pitch appointment—which isn’t generally enough time to become best buds.
But let’s say the agent or editor you pitch to is interested in your manuscript. He requests a proposal and later on, in the process of deciding whether you might be a good fit, checks out your online presence. A video is a wonderful way to continue the hopefully professional or witty or engaging interaction you began during that pitching appointment.
2) Gone are the days of reader fascination with mysterious authors. They want to get to know you! Activity on social media and blogs is a great way to connect with readers, but videos take the relationship one step further.
3) Many writers hope to also build a speaking platform. Video is the perfect stepping stone. It gives you the chance to get comfortable in your out-loud voice…even hone your “stage presence.”
4) Vlogging adds spice and variety to your web presence. I have a feeling even the most voracious readers get Times New Roman-ed out. So if you’re looking for a way to up the ante, consider taking to the screen.
5) Videos are also great for building a dialogue with your readers. Yep, you can do that through a regular blog post or social media update, but there’s something about talk-talking to your readers that builds a feeling of “Hey, I know you. You know me. We’re friends. Let’s chat.”
6) It’s easier than ever to become a mini-Steven Spielberg and star in a movie of your own making. Built-in web-cams and the ease of setting up a YouTube channel make the process spiffy. From user friendly programs like iMovie or Windows Media to the more feature-robust Camtasia or Final Cut Pro, there are options for everyone—techies and non.
Convinced vlogging might be for you? Then be sure to stop by next week for a list of vlogging tips and ideas for marketing via video.
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Melissa Tagg is a former reporter turned romantic comedy author. Her debut novel, Made to Last, releases from Bethany House in September 2013. In addition to her nonprofit day job, she’s also the marketing/events coordinator for My Book Therapy. Connect with Melissa at www.melissatagg.com and on Facebook and Twitter (@Melissa_Tagg).