I spend a lot of time speaking with people about social media, and in almost every instance the same three concerns come up.

First, the person I’m talking to shares his belief that social media posts are irrelevant and inane. This statement is then followed by the infamous example of how so-and-so posts updates about trips to the powder room and/or coffee consumption.

The second is directly related to the first. I hear complaints about how social media is all about—me, me, me—and the person I’m talking with never wants to be seen like. (Newsflash, neither do I!)

The third is frequently voiced by those new to the medium. They claim they have nothing of value to share.

Today I want to address all three of these issues.