One Thing Marketing: A different sort of marketing post

Usually this bi-weekly One Thing Marketing “column” is meant to give small, practical tips for marketing you and your writing. But I’ve kept having the same niggling marketing thoughts in the back of my head for a couple weeks now and I decided I’d finally let them out. Next time we’ll go back to the usual content as I begin a series on the components of a marketing plan. But for today, like I said, a little something different…

So, there’s something I’m realizing more and more when it comes to marketing: If you talk about it long enough, some wrong mentality can creep in pretty easily. And that wrong mentality basically boils down to thinking we control our book sales. And it usually brings along with it a pesky dose of stress about how the book is doing and worry that we aren’t doing enough marketing work on our end.

Which is kind of funny, really, because you’ll always hear the stat that 80% of book sales still happen due to word of mouth. So unless we’re actually consistently putting words in other people’s mouths (and then hey, while we’re at it, pulling out their wallets and guiding them through the process of buying our books), we simply can’t control what happens on the buyer’s end.

And it’s these thoughts that have had me pondering lately how, really, the most important piece of any marketing plan isn’t social media wizadry or that awesome idea no one else has thought up or the best-looking newsletter on the block or a slew of book-signings. No. It’s this:

What is an Extreme Book Makeover?

I remember the first time I got feedback on a story I’d written.

“Overwriting.” “Flat characters.” “Unbelievable plot.” “Doesn’t draw me in.”

I stared at the rejection letter, baffled. (While wiping my tears). I hadn’t a clue how to decipher the words on the page – let alone fix my story.

But, if I wanted to be published, I had to figure it out. So, I “unpacked the criticism” as my friend literary agent Chip MacGregor would say and learned how to give my writing – and my books – an extreme book makeover.

I love Extreme Home Makeover. I know it’s off the air now, but I used to be glued to it, curious how these professionals would tear down and rebuild a home to suit a family’s needs. They assessed each problem, got a vision for the project and worked in their skill area to create an Aha! Effect.

This is the task facing every aspiring (and published!) author. We must learn to step back from our stories, look at them with a critical eye, figure out what a good manuscript looks like, and then use our unique voice to make that happen.

But how does an author look at their book objectively and give it a makeover?

This year on the Monday MBT blog, we’ll be covering the 5-Step process of an Extreme Book Makeover.

Getting Past Stuck

Ever seen one of those mouse traps with the sticky stuff on it? Rather than a spring-loaded steel bar that whacks the rodent in the head, it glues them to the trap. They smell the cheese, walk onto the trap and are instantly attached to it.

Don’t you feel like that sometimes? I mean, you’re tempted by the luster of being a published author. You inch closer, perhaps a bit cautiously at first. Ahhhh, but the lure of the cheese propels you forward.

Finally, when your prize gets within an arm’s length, you suddenly become trapped. Try as you may, you can’t budge from where you are. And, wouldn’t you know, where you landed in the trap places you just out of reach of the cheese. It’s so close you can smell it but you just can’t partake of it.

The writing journey is like that sometimes. It doesn’t matter where you are on your journey, you’ll eventually end up in the trap. And, regardless of the degree of success you’ve already achieved, stuck is stuck.

The book I wish I had ten years ago.

Every once in a while you find a book that you wish you had ten years ago.

This is that book.

When I first met Sharon Jenkins, via a talk show/interview, I knew she was special. Energy and enthusiasm for writers simply bubbled out of her, and I immediately saw her heart to help aspiring writers create profitable businesses.

So, when she mentioned her book, Authorpreneurship: Build a successful business as an Author, I knew it was something we wanted for our MBT Marketplace as a resource for our amazing writers.

She worked long and hard to get it to our MBT specifications – something that could serve traditionally published as well as self-published novelists and non-fiction authors.

This is the book I wish I had when I started my writing journey, and I’m proud to announce the launch of this amazing resource!

Watch my fun interview with Sharon!

Celebrating Success … and Failure

In his e-book, Imagination @ Work, my writing friend, author Alton Gansky, posed this question: What would you do if you knew you could not fail?

Fun question, that.

It makes you exhale all the tension – the why nots and can’ts – and breathe in all the possibilities. The tantalizng aroma of dreams.